Built for non-profits

Raise more money.
Engage more supporters.

No one can reliably answer who should get this specific message. Chorus does.

We figure out who your audience is, why they're listening, and how to optimize every send. Nonprofits using Chorus increase their marketing revenue by 10-20%.

Collect and analyze performance data across channels.

Trusted by leading nonprofit agencies and organizations

Civic Shout logoMissionWired logoM+R logoAccelerate Change logo

What Chorus does

Marketing intelligence that translates into measurable fundraising lift.

01
MAKE EVERY SEND COUNT

Right message. Right ask. Right person.

Chorus builds a preference profile for each supporter and routes them to the content they’re most likely to act on.

02
UNDERSTAND YOUR AUDIENCE

Answers in minutes, not months.

Propensity scores, LTV models, and audience segments on demand — through a natural language interface.

03
SAME REVENUE, HALF THE COST

Spend less, raise more.

Concentrate investment where it performs. Cut your telemarketing list to the people worth calling and your SMS list to the people worth messaging.

04
FROM INSIGHT TO ACTION

We don’t just tell you what to do — we do it.

Upload your draft, then we cut the list, match content to segments, and pre-load into your send platform.

Most AI tools tell you who gave last year. We predict who will act on what you're about to send.

Recommended send stack · Friday
1
ATF ruling fundraiser · gun policyTop pick · 47,231 subscribers matched · window closes ~10:00 ET
2
Climate action appeal · environmentStrong #2 · 23,847 subscribers matched · 48-hour urgency window
SKIP
General newsletter · low signalBroad match · not worth the send today

Content-aware prediction.

We analyze content, topics, themes, subject lines, tone, and ask framing alongside behavioral data. Non-obvious, actionable insights — not a restatement of what any experienced fundraiser already knows.

Execution pipeline
Match content
Done
Segment list
Done
Optimize asks
Done
Pre-load to ESP
Running

Automation, not just analytics.

Targeting lists, ask optimization, content-to-segment matching — pre-loaded into your send platform. The hard part of execution happens automatically.

Action NetworkEveryActionMailchimpRaiser’s Edge NXTLuminate OnlineSalesforce NPSPEngaging NetworksCustom

Works with your stack.

Action Network, EveryAction, Engaging Networks, Mailchimp, Salesforce NPSP, Raiser’s Edge NXT, Luminate Online, and custom API. We sit on top of whatever you’re already using.

+1.1 million additional petition signatures.

Same sends. Same list.

We analyzed 79M email sends across 1,300+ campaigns from a national advocacy organization. Matching each subscriber to the petition they're most likely to sign significantly lifted engagement. By creating multiple petition options a day, we project +18% more clicks and 1.1M more petition signatures per year. No additional send volume. No clunky list cuts.

+0%Click lift across program
+0.00ppOpen rate increase
+0.00ppClick lift
Read the full analysis →

Built for the teams that drive fundraising

FOR AGENCIES

Natural language analytics and reporting across accounts deliver unmatched insights for your clients. Deepen relationships and improve results.

Learn more →
FOR NONPROFITS

You have the list and the programs. We handle the propensity models, segmentation, and content-matched campaign execution.

Book a demo →

See what your list is capable of.

See what your list is capable of.